The red ribbon

Order red ribbons for fundraising here

NAT have produced a range of special red ribbon brooches. To purchase one of your own please visit our shop.

The red ribbon is the universal symbol of awareness and support for those living with HIV. The red ribbon has inspired other charities to utilise the symbol, for example breast cancer awareness has adopted a pink version.

Where can I get a red ribbon?

  • You can buy an individual red ribbon from the NAT shop.
  • Red Ribbons are also available from our partners:
    • They will be in MAC stores across the country for a suggested donation of £1
    • In London you can get find them in WHSmith stores and Las Iguanas restaurants
    • Around World AIDS Day look out for supporters selling red ribbons at tube and train stations across the country
  • You can also buy packs of the traditional fabric red ribbons from the NAT shop.
  • If you are planning to fundraise for NAT, you can order Red Ribbons in packs of 100 free of charge. Simply fill out this order form.

Where did the idea come from?

In 1991 – a decade after the emergence of HIV – a group of 12 artists gathered to discuss a new project for Visual Aids; a New York arts organisation that raises awareness of HIV. They were photographers, painters, film makers and costume designers, and they sat around in the shared gallery space in New York's East Village.

After a short brainstorm they had come up with a simple idea that later became one of the most recognised symbols of the decade – the red ribbon, worn to signify awareness and support for people living with HIV.

Photos courtesy of The Elizabeth Taylor Archive

Why did we need a symbol?

When the artists sat down to work on this project, their aim was to get people talking about HIV. This was during a time where HIV was highly stigmatised and people living with the virus were suffering behind closed doors, some too scared to even tell their loved ones. The artists wanted to create a visual expression of compassion for people living with, and affected by, HIV.

The artists were inspired by the yellow ribbons tied on trees to show support for the US military fighting in the Gulf War. Pink and rainbow stripes were rejected because they were too closely associated with the gay community, and they wanted to convey that HIV went beyond the gay community and was relevant to everyone.

Red was chosen as it is bold and visible – symbolising passion, a heart and love. The shape was chosen simply because it was easy to make and replicate – anyone can make one by just cutting out a piece of ribbon, looping it around your finger and pinning it on themselves.

How did the red ribbon become so well known?

In the early days, the artists made the ribbons themselves and distributed them around the New York art scene and dropped them off at theatres. Initially there was text that went with it, to explain why they were being worn, but eventually this was dropped as its symbolism no longer needed an explanation.

Within weeks of the red ribbon idea being born, world-famous actors starting wearing it to high-profile award ceremonies such as the Oscars and talking about why it was important. The media also took notice, and within a short space of time the red ribbon symbol became universally recognised.

At the Freddie Mercury Tribute Concert, held at London's Wembley Stadium on Easter Sunday, 1992, more than 100,000 red ribbons were distributed among the audience, with performers such as George Michael wearing one. The red ribbon continues to be a powerful force in the efforts to increase public awareness of HIV.